The Riverfront Business Group is a collective of local businesses, community groups and individuals who are dedicated to promoting and championing the riverfront of Hammersmith & Fulham as a place to live, work and play.
Earlier this year, the Riverfront Art Group launched an 'open call' for local artists to produce a number of interventions on the theme of living, working and enjoying the riverfront (e.g. Rowing, Hospitality, Arts & Entertainment, Walking, Cycling etc). All of the submissions can be found here.
Six of the submissions have now been chosen and have been placed on locations that were meaningful to either the project or to the artists themselves, along the Riverfront of Hammersmith & Fulham. They are :
OUTSIDE RIVERSIDE STUDIOS
Artwork by Nazaret Cabrera Fernandez. ""The year is 2020. Lockdown restrictions start to lift, and people are allowed to have walks outside. Hammersmith bridge is closed to cars, and for the first time since I moved to London, I can walk across it, appreciating it in all its glory and splendour. It feels like the first taste of freedom to me."
ALONG THE RIVER FROM RIVERSIDE STUDIOS, JUST BEYOND SAM'S RIVERSIDE TOWARDS FULHAM REACH BOAT CLUB AND ARC WEST LONDON
Artwork by Sena Shah. "I was born in Hammersmith over 50 years ago and currently live 5 minutes walk away from the River Thames. I create abstract geometric art in felt and find the changing river colours and especially the sunsets quite influential in my colour and pattern choices. The tidal river between Fulham Football club and The Dove is particularly inspirational."
OUTSIDE THE BLUE ANCHOR PUB AND AURIOL KENSINGTON ROWING CLUB
Artwork by Tony Harrison. "The Lower Mall at Hammersmith makes a good subject for a picture. It is a section of the Thames path that gets lively at the weekend. The famous pubs along the Mall have plenty of outside tables so it's a good spot for watching boat racing on the river and to enjoy a few drinks with friends."
FURNIVAL GARDENS, RIVER SIDE
Artwork by Gloria Gemignani. "I love nature and I often go for walks around the lovely Hammersmith riverside and its surroundings. When I read the brief, I instantly knew I wanted my project to celebrate the art of cinema - the Lower Mall area by Hammersmith bridge where the pub "Blue anchor" is, is a great spot for movie lovers, as scenes from "Sliding doors" and "No time to die" were shot there. My entry - titled “Nttd” - is an interpretation of the iconic 007 gun barrel sequence in an abstract riverside setting. Hinting at the movie title with an acronym not only stresses the Bond connection, but also refers to how there is way too much beauty around us not to explore it."
FURNIVAL GARDENS, TOWARDS DOVE'S PASSAGE
Artwork by Caroline Silver. "I was transported as I descended into this narrow walkway of 18th century history. The riverfront is a retreat. Peace can be found here; a release from the tightness of the city. The might yet gentle meander of The Thames soothes. So much life, beauty and history to be enjoyed!"
OUTSIDE LINDEN HOUSE
Artwork by Amy Rogers. "Living on the riverside, Amy enjoys watching the sailing boats “dancing on the water” by London Corinthian Sailing Club."
You can see all of the submissions for this project here. With thanks to all the local artists, groups, advisors and contributors who brought this project to life. With particular thanks to the members of the Riverfront Business Group, Hammersmith & Fulham, Chris Gregory, James Pearson and Mac Wysoczanski.
This project has been supported by Hammersmith & Fulham. With grateful thanks.